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« Workshop results | Main | Right-brainers and left-brainers »

October 17, 2006

From fireworks to paint

Gallery_20061017_004_largeI just came across this new advert from Sony.

I have a deep respect for whoever had the original idea, very original. But of course it doesn't end there, I stand in awe for those who actually proposed it and drove it through to completion. Just think about it: 2800 people working on a 70 sec add...

But does it really contribute to the image of Sony, do people associate it with them?

Posted at 09:15 PM in Innovation in marketing |

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