Live blog report - Customer perspectives on Innovation
I've just attended the session 'Customer perspectives on innovation'. Two business cases were presented: Mr. de Jager (working for Rabobank Netherlands) talking about the future of banking.
He kicks off by saying to us: "In some years, we won't be using money in it's physical form anymore."
Mr. Jager tells us a bit about the numbers of Rabobank. In 1981 there were 700 local and 2400 branch offices. In 2007 there will be 150 local and 1400 branch offices left. I250 million people visited bank offices in 1980, now that's down ot only 4 million.
In the Netherlands 6,2 million people do their banking on the internet. 100.000 people older than 50 years are active on the Rabobank web environment. "People want to be in control over their own accounting and want to be able to do their banking at any time they want", Jager says. "A new generation is evolving that doesn't even know where bank offices are".
It seems like Rabobank is going to evolve more and more to an internet and new media focussed bank. "It's very difficult to be a personal bank, when you don't have physical contact with the client anymore", De Jager tells us. "We're using CRM systems to make the personal approach possible, so the customer will feel like Rabobank knows them."
The most difficult De Jager finds about innovation in banking, is that people in banking still look with the 'old' paradigms to the new devolpments. They know the world is going to change, but it's difficult to start acting that way. "We're moving from the traditional bank-centered perspective to a customer-centered one."
Some interesting innovation examples Jager mentioned Rabobank is working on: mobile banking, iDeal, Minitix.