Live blog report - Innovation in healthcare
Andrea Cotter, Director of IBM Healthcare and Life Sciences industry, presents on the changing landscape of health, based on the findings of the IBV Healthcare 2015 Study and customer experiences.
According to the study, Healthcare has become a concern for nations worldwide. There is a major concern of an exponential increase of costs, but healthcare is also becoming a possible asset for nations, as patients are crossing borders to get better healthcare.
Five drivers currently impacting the healthcare systems of the world are
- globalisation
- consumerism
- aging population
- diseases that are more expensive than treat
- new medical technologies and treatments
To anticipate, a more patient centric approach is needed. Andrea introduces the CEO Study, that shows wider collaboration is key to realizing the benefits of market changes and new efforts.
Andrea argues that business flexibility and responsiveness are the enablers of innovation. She gives three main entry points:
- People:Collaborate inside & outside the organisation
- Process: Create innovative business models & processes
- Information: use information for business insight
Some other references that were mentioned were The genographic project and the book The world is flat by Thomas Friedman