Next Level Innovation Blog: how to create the devil of a web 2.0 community ?!

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Q: How can an e-commerce website create a huge community in no time?

A: By launching a dynamic sales club web site opened to members only and also by telling them a nice story.

"Vente du Diable" is a French e-commerce website which claims it has attracted over 57,000 members in the space of just three months. Cédric Giorgi (a young Marketing manager in charge of strategy in a mobile startup to be) analyses the success of that website and tells us all about their secret for building a community that fast.

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