Survival of the creative – how to get fit for innovation…(Part III)

So the final episode on the fitness session for innovation... last time we spoke on the 4 P's of creativity, introducing press and person.

A third factor is the person itself. Just like intelligence, creativity can be tested and trained. On of the more widely accepted methods is the Torrance Tests of Creative Thinking, which measures originality, elaboration, fluency and flexibility of the person assessed.

And in the end innovation needs a vehicle, a product, which can be both tangible like a new portable multi-media device or something intangible like a business model for air travel.

Concluding, people and companies that want to innovate need to be in enabling environments, have differentiating ways to get to new insights and develop their creative capabilities.

Seems logical? Just consider the amount of hours you spend per week being creative – as in thinking about new processes, products and business models for improving your daily life or the performance of your company or client’s organization.

Would it not be great to spend one day a week with our stakeholders, e.g. clients, to work on innovation – independent of whether we work in finance, marketing, recruitment, consulting, lawn mowing, the circus or any other type of activity?

(Talking about circus though, did you ever think this ancient concept would generate a buzz in the 21^st century attracting herds of people spending a considerable amount for a ticket? Just imagine Cirque du Soleil, again creativity demonstrated…)

Thanks & Cheers,

Comments

[Rosie]

These comments have been invaluable to me as is this whole site. I thank you for your comment.