Firms endeavor to find the ideal balance between
traditional proprietary invention and the new more open collaborative
business models. IBM assembled a worldwide community of 50 experts in the
fields of law, academia, economics, government, technology and others.
These experts collaborated with IBMers to discuss the issues, determine
the key characteristics of a properly functioning IP marketplace, and
establish a blueprint for meaningful change.
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Guy Kawasaki has an interesting opinion, as always, on what to say if someone asks you "what makes your company defensible?" if you are not an employee of a large corporation but a startup.