Just the other day I had to get a new ISDN telephone at home, whatever big corporation makes these things, the people designing them don't seem to have kids who keep dropping the handsets all the time... (opportunity to innovate #1 - LISTEN to your customers) (and DOOOOO something about it)
Not a Big Challenge. I thought. Wrongly. Whatta mistake-a to make-a! Just try to order a handset from 3 years ago. Of course they don't make that model anymore! You have to get new ones including the base station, just a lousy 450 euros... (opportunity #2 - if something works keep providing it and don't force your customers to buy a whole new set)
Well no Big Deal for a dude like me. I shop all the time on the Net, seen it all, I'm sure every week some kind of package is delivered at the door. You should just see the neighbours in the small village where I live when the coffee is delivered. At the door. All I wanted was a non-Siemens phone because of numbers 1 and 2 above. Gimme a design kinda phone, I ended up with Philips. Nice looking handsets! Just try to pick one.... 50+ choices and all described as "DECT ISDN telephone with/without voicemail". Uhmmm.... You don't seriously believe I'm gonna click on all 50 of them just to see which one I neeeeeeed!?!?!? (opportunity #3 - put the user (=customer) in the center of your thinking --> User Centered Design).
I thought about setting up a complaints web site/blog where people with similar experiences can put their frustration to work. I found there already was one. But took me 2 days to find it and now a week later I can't find it anymore. Still an opportunity for somebody to do it right (opportunity #4)
Innovating is not difficult, start with the biggest frustrations...
--- Still Believing ---